perfume

The fabulous trio known as Perfume are starting to leak across the sea...

There is this odd phenomenon where when you don't live in Japan, but are interested in it, it takes a while before something reaches critical mass and starts to leak out to other country's Japanese-speaking populations. perfume archived this a few weeks ago.

perfume (generally not capitalized) is a three girl group from Hiroshima. The members are あ～ちゃん (A~chan), かしゆか (Kashiyuka, sometimes ksyk in ローマ字), and のっち (Nocchi). They struggled for many years, apparently since elementary school, to make hit songs, but until Yasutaka Nakata, a fairly popular DJ, picked them up, they didn't really succeed.

My personal history with perfume started when I saw the IKZOLOGIC video a while back. From that video, I started to get into capsule. Yasutaka Nakata is the DJ for capsule, so when I went looking for more music by him, I ended up hearing a lot of perfume.

But I didn't think much of them. And then they took off and started showing up on TV and now I am on-board... they are a girl group... they don't make their own music, but Yasutaka-san is awesome, so at least it is good music. They are just there to look pretty and dance. All their live performances are lip-synced to allow them to dance in their very unique way.

Funny thing is most people have a favorite. They are made to all look different, mainly with wardrobe and hair styles differing. I must admit that のっち is my favorite. She's the short haired one... (-.-;)

Their blog is here. Sorry, it's in Japanese... for now...

I leave you with their music video/commercial for Pino brand bonbons. Enjoy!